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Ask MPR Mailbag

September 29, 2006

What is your station's mission?

What would you say that your station's mission statement is? And, more specifically, what is the mission of The Current?


Northfield, MN

Dear Lewis, I have worked for a number of different companies, both for-profit and non-profit. But MPR is the first place I've worked where I knew the company mission statement by heart:
The mission of Minnesota Public Radio regionally, and American Public Media nationally, is to enrich the mind and nourish the spirit, thereby enhancing the lives and expanding the perspectives of our audiences, and assisting them in strengthening their communities.
For a bit more specificity, let's turn to the first two paragraphs of our vision statement (which, for the record, I don't have memorized):
American Public Media, throughout America, and Minnesota Public Radio, throughout the region, seek audiences interested in expanding their horizons and perspectives; in learning, being informed, inspired, and entertained; in enjoying arts and cultural experiences; in understanding, being challenged, and finding pleasure and excitement in on-going personal growth; and in making a commitment to the improvement of their communities.

We will create meaningful, engaging public service programming. We will present content and services selected on the basis of our own judgment and on the basis of information and knowledge resulting from our relationship with our audiences.
We take these mission and vision statements seriously, and they apply to all of our services, including The Current. You can view our complete Mission, Vision and Values page.

Michael Popham
Minnesota Public Radio Member Listener Services