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Ask MPR Mailbag

August 03, 2006

How do you choose music on The Current?

LOVE the Current but do you have to play so much R&B and rap sounding music? I always have to turn it off when you play that stuff.

Minneapolis, MN

Dear Vinnie, this is a great question. Obviously, we don't want anyone to snap off the radio in disgust.

But I'd like to point out that The Current is designed to push the envelope a bit. It's right there in the radio station's DNA. Sometimes pushing the envelope means that you get pushed out of your musical comfort zone. We are aware of this -- but we think it's worth the risk.

The DJs themselves program the music, and while their tastes may run in different directions, they are all extremely knowledgeable about what they play. Each of them has a sophisticated musical palate. They are not going to play a hip-hop or rap song in order to pander to fans of those genres, or for the sake of playing hip-hop or rap. Every song played on The Current, they're doing so because they think it's cool. They want to share it with you. And sometimes the song happens to be hip-hop. Or country. Or jazz.

That might bug you. But all we ask is that you give it a try. Worst case scenario: another song will come along in a few minutes. And maybe that song will be the best song you ever heard. Anything's possible.

Michael Popham
Minnesota Public Radio Member Listener Services