Talking Volumes with Anita Shreve Author Anita Shreve has written a dozen novels, including the Oprah's Book Club pick "The Pilot's Wife." Her latest book is "Rescue." She joined Kerri Miller at the Fitzgerald Theater on December 8th.6:00 p.m.
Bright Ideas with General Mills marketing chief From selling Cheerios to fighting poverty, Mark Addicks says marketing can make a better world. Addicks spends a billion dollars a year on advertising as the Chief Marketing Officer for General Mills, but is crazy about the new influence of social media. He sat down with Bright Ideas guest host Jeremy Hobson for a conversation in the UBS forum.7:00 p.m.
Talking Volumes with Anita Shreve
Bright Ideas with General Mills marketing chief