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As health care exchanges roll out Oct. 1, the Obama Administration is on a mission to convince young people to buy health insurance.

, a supporter of healthcare reform, young adults have already been taking advantage of one of the law's provisions that allows people to stay on their parents' health insurance until age 26. 

For the Obama administration, convincing young people to enroll could be a deal breaker for the success of the law.

To keep premiums as low as possible, the 18-to-35 needs to make up a particular portion of the total signing up for the marketplaces, 

. If 7 million sign up this year, an estimated 2.7 million have to be in that age bracket.

Smith and researcher Tresa Undem say that young people don't want to be sold something. When they think they're being given a sales pitch, they "shut down" and do not intake necessary information. On The Daily Circuit, we look at the campaigns and strategies that organizations are using to reach out to the young uninsured.

LEARN MORE ABOUT COURTING YOUNG INVINCIBLES:

Map: State Action to Establish Health Insurance Marketplaces

Use this interactive map to review the status of state action on state health insurance marketplaces, also called exchanges. (The Commonwealth Fund)

Obamacare blitz: Can US persuade young 'invincibles' to buy health coverage?

Even when federal tax-credit subsidies are taken into account, prices may still rise for Millennials, though the new plans would offer much better coverage than what Millennials have now, the study found. Because the penalty for skipping insurance is low - $95 or 1 percent of income, whichever is greater - in 2014, supporters fear young adults will choose pocketbook economics. Younger individuals "are much less likely to find it economically rational to purchase coverage," the authors wrote in the study. (The Christian Science Monitor)

 Moms Center of $500 Million Ad Blitz Over Obamacare Fate

The marketing blitz from both sides has left some women more confused than informed. Shelley Gross is one of them. From MSNBC to YouTube to Allrecipes.com, Gross and women like her are being targeted by ads designed to sway their opinions. While the self-employed video producer likes that people with pre-existing conditions won't be denied coverage, she worries health care may become more expensive. (Bloomberg)

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Persuading young adults to buy into health care takes new tack

Health care exchanges roll out Oct. 1 and the Obama Administration is on a mission to convince young people to buy health insurance.

Health care reform success hinges on 'young invincibles'

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