How consultants shape the candidates
Campaign managers and consultants spend a lot of time trying figure out the traits that will help sell their candidate. But research shows that in many cases those traits aren't what voters consider important. A political scientist wonders if this suggests a fundamental problem with our modern electoral system.
- Jason Johnson: associate professor of political science and communications at Hiram College in Ohio and political editor for "The Source." He is the author of "Political Campaigns and Consultants: One Day to Sell." He joins us from Cleveland, Ohio.