Republican presidential candidates from left, former New Mexico Gov. Gary Johnson, former Pennsylvania Sen. Rick Santorum, former House Speaker Newt Gingrich, Rep. Ron Paul, R-Texas, Texas Gov. Rick Perry, former Massachusetts Gov. Mitt Romney, Rep. Michele Bachmann, R-Minn, businessman Herman Cain and former Utah Gov. Jon Huntsman gather prior to a debate, Sept. 22, 2011, in Orlando, Fla. (AP Photo/John Raoux)
How consultants shape the candidates
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Campaign managers and consultants spend a lot of time trying figure out the traits that will help sell their candidate. But research shows that in many cases those traits aren't what voters consider important. A political scientist wonders if this suggests a fundamental problem with our modern electoral system.
Guests
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Jason Johnson: associate professor of political science and communications at Hiram College in Ohio and political editor for "The Source." He is the author of "Political Campaigns and Consultants: One Day to Sell." He joins us from Cleveland, Ohio.
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