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How music can affect perception


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This political season, candidates' ads have used music to frighten, inspire, and motivate voters to get out to the polls. Music can do a lot more to communicate a message in TV, films, and other multimedia. Midmorning's experts explain how.

Guests

  • Joel Dodson: Director of broadcast production at Olson, a Minneapolis advertising agency.
  • Scott Lipscomb: Professor of music education in the University of Minnesota's School of Music. He studies the role of music in multimedia.

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