How music can affect perception
Broadcast: Midmorning, 11/02/2010, 10:06 a.m.
This political season, candidates' ads have used music to frighten, inspire, and motivate voters to get out to the polls. Music can do a lot more to communicate a message in TV, films, and other multimedia. Midmorning's experts explain how.
- Joel Dodson: Director of broadcast production at Olson, a Minneapolis advertising agency.
- Scott Lipscomb: Professor of music education in the University of Minnesota's School of Music. He studies the role of music in multimedia.