Photo: #The cover for Paul Bloom's "How Pleasure Works."

Psychologist explores pleasure in the brain

Broadcast: Midmorning, 08/16/2010, 10:06 a.m.

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Why do we like spicy food so hot we can barely eat it? Why do we appreciate artwork more when we know it was created by a famous artist? There are many mysteries about human pleasure, and Yale professor Paul Bloom explores them in a new book.

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