NBC, Comcast, and the future of television
Broadcast: Midmorning, 12/29/2009, 10:06 a.m.
Cable giant Comcast spent $30 billion to purchase NBC, but is it going to get it's money's worth? Two media analysts join Midmorning to discuss the fallout from the deal, and what television viewers can expect in the coming years.
- John Rash: Senior VP and director of broadcast operations at Campbell Mithun and media analyst for WCCO Radio.
- Brian Steinberg: TV editor for Advertising Age magazine.