Photo: #GoodGuide co-founder Dara O'Rourke says he wants to empower consumers to make better informed choices, and to push for more transparency in marketing.
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GoodGuide co-founder Dara O'Rourke says he wants to empower consumers to make better informed choices, and to push for more transparency in marketing. (AP Photo/Larry Crowe, file)

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New site shows products' hidden impacts


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Consumers used to get most of their information about a product from the packaging. Now, the Web site GoodGuide can tell a shopper where a product was made, where its ingredients came from, even the conditions in the factory where it was produced. The site's co-founder says he wants to empower consumers to make better informed choices, and to push for more transparency in marketing.

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  • Dara O'Rourke: associate professor of environmental and labor policy at the University of California Berkeley and co-founder of the Web site GoodGuide.

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