New site shows products' hidden impacts
Consumers used to get most of their information about a product from the packaging. Now, the Web site GoodGuide can tell a shopper where a product was made, where its ingredients came from, even the conditions in the factory where it was produced. The site's co-founder says he wants to empower consumers to make better informed choices, and to push for more transparency in marketing.
- Dara O'Rourke: associate professor of environmental and labor policy at the University of California Berkeley and co-founder of the Web site GoodGuide.