Photo: #The cover of "How We Decide", by Jonah Lehrer.

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Instinct vs. analysis

Broadcast: Midmorning, 02/05/2009, 10:06 a.m.
Broadcast: Midmorning, 05/15/2009, 10:06 a.m.

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The latest findings in neuroscience actually might help us make better decisions. It turns out our decisions are strongly influenced by our fear of losing. And author Jonah Lehrer says that's our big flaw.

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  • Jonah Lehrer: Author of "How We Decide." Lehrer edits the "Mind Matters" blog for Scientific American and writes his own blog, "The Frontal Cortex."

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