Instinct vs. analysis
![How We Decide](https://img.apmcdn.org/4329583d06d3d80895be4e0ad92092b1de56661a/uncropped/4d603b-20090204-howwedecide.jpg)
The cover of "How We Decide", by Jonah Lehrer.
Image courtesy of Houghton Mifflin
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