Photo: #Voters line up to obtain their voting permits before casting their ballots at a polling place Nov. 7, 2006 in Alexandria, Virginia.
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Voters line up to obtain their voting permits before casting their ballots at a polling place Nov. 7, 2006 in Alexandria, Virginia. (Photo by Alex Wong/Getty Images)

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The emotional voter

Broadcast: Midmorning, 07/23/2007, 10:06 a.m.
Broadcast: Midmorning, 10/31/2007, 9:06 a.m.
Broadcast: Midmorning, 11/01/2007, 9:06 a.m.

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Brain research shows that when it comes to politics, people make decisions based on emotion rather than reason. In a new book, one psychologist explains why Republicans understand this, why Democrats don't, and how it could change the shape of future political campaigns.

Guests

  • Drew Westen: Author of "The Political Brain: The Role of Emotion in Deciding the Fate of the Nation." He is a professor of Psychology and Psychiatry at Emory University, and founder of Westen Strategies.

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