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wavLength: August 16, 2007 Archive

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Bart Davenport of indie band Honeycut talks about licensing a song to Apple

Posted at 12:06 PM on August 16, 2007 by Jon Gordon (0 Comments)

Today on Future Tense (RealAudio - MP3 - iTunes):


The TV ad for Apple's fresh new crop of computers features rotating iMacs against a white backdrop, set to a catchy techno-funk-flavored tune.

The song, "Exodus Honey," is by Honeycut, a Berkeley, CA indie band that released its debut album last September.

In an age when music sales have dried up, Honeycut lead singer Bart Davenport says struggling bands need to find revenue where they can. Apple, he says, is a perfect fit.

I had a great time talking with Honeycut's Bart Davenport. We met at a coffee shop in Berkeley's "gourmet Ghetto" neighborhood, chatting for a long time about the state of the music business long after I turned off the tape recorder.

Here's the iMacs ad:

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