Trial Balloon

Trial Balloon: February 17, 2010 Archive

Staying Power

Posted at 6:00 AM on February 17, 2010 by Dale Connelly (29 Comments)

Radio Heartland has tickets to see John Hammond at the Dakota in Minneapolis at 7 pm on Sunday, February 28th.

Enter the drawing.
Obey the rules.
Good luck.
We'll accept entries until 1pm today. Please use your real name.

Today the February Member Drive begins, and so the day-to-day routine here at Radio Heartland yields to the ceremonial fanfare of the annual fundraising cycle. I will be taking some extra time to mention goals, the website, and our membership number: 1-800-227-2811.

Not to worry. There will be plenty of music.

This is our second February drive. Last year at this time I wondered if there would be enough support to keep us going until spring. It was unclear if a member supported audio stream and HD radio service could offer enough to justify the financial support of listeners. Thanks to you, we cleared that hurdle with room to spare.

Now we face a question about staying power.

New things are inherently interesting. Last February, Radio Heartland was still a shiny object, fresh out of the box. Listening on the computer seemed novel and new. Will those who contributed last year decide to renew their memberships? Will listeners who have been with us for a year but have not contributed choose to get involved this time?

Will more people decide to become sustaining members?

The sustaining member idea is changing the shape of our drives. This time around we will have a three day break - Friday, Saturday and Sunday - thanks to those who became sustainers by signing up for memberships that renew automatically. Sustainers have the power to take us to a very different place compared to the membership drives of forty years ago - back when we would harangue you nonstop for 12 days.

The future is being written with each phone call and online contribution. If you do it, don't forget to mention that you enjoy Radio Heartland. It makes a difference.

In such a changeable world, what has staying power?
Do you do anything, day-to-day, the same way you did it five or ten years ago?


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