Objects in Mirror

Has 'new' media changed presidential campaigns?

Posted at 8:45 AM on October 29, 2008 by Julia Schrenkler

Gather member Ralph J. posed a simple poll-type question: Do you think 'new' media has changed presidential campaigns? Out of 15 comments, there's only one "no" reply. Some of the reasons are interesting:

"Yes. There are positive and negative benefits. More underhanded things can now be instantly exposed and passed along online and a ton of misinformation can also spread like wildfire." - Robin D.

"Yes, it shows the good, bad and the ugly." - Katherine W.

"The media is less relevant than ever. Youtube and blogs have changed the election. Traditional media is so slow. Who waits until the next day to read it on paper? Who waits for the evening news. It's all about youtube and the blogs." - Christos G.
I have to wonder if it has changed candidate and marketing strategy as much as it has changed the way we - the voters - engage with the campaign and the candidates themselves. What is your take?

* Share your thoughts on Ralph's discussion: Do you think 'new' media has changed presidential campaigns?
* Discuss the campaign on mnpolitics.gather.com

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