Objects in Mirror

On the watch for greenwash

Posted at 1:52 PM on January 2, 2008 by Julia Schrenkler

American Public Media's new blog The Greenwash Brigade digs into environmental claims:

"Our hand-picked environmental professionals, each part of the Public Insight Network, are on the hunt for 'greenwash' as they examine eco-friendly claims by companies, governments and other groups. They ask tough questions about the mainstreaming of green, from the perspectives of people in the trenches who are focused on these issues 24/7."

That's an apt description. I found some examples: They wonder if a "buy local" economy is really sustainable, discuss the impact of "green buildings coupled with brown urban planning", and ask for your ideas on how to improve Leadership in Energy and Environmental Design (LEED).

Read and comment on the blog or join the Public Insight Network to share what you know.

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