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My news threshhold
Posted at 4:02 PM on June 5, 2007 by Bill Wareham
They're opening a Starbucks in Brooklyn Center on Thursday. I know this because one of Starbucks' fine PR staffers emailed me a press release with all the details:
The new 1,800-square-foot retail location features a drive-thru, comfortable upholstered furniture, café tables and chairs, and an outdoor patio. The coffeehouse will offer handcrafted beverages and will carry a full line of specialty coffee beans, pastries and merchandise, including coffee and espresso machines.
Now, unless Thursday turns into one of those days when I mismanage my coffee addiction into a caffeine-depravation headache and I happen to find myself at the intersection of Brooklyn Boulevard and 69th, I couldn't care less about this event.
But it got me thinking about updating the old man-bites-dog definition of news: Starbucks opens a new branch = not news; Starbucks closes a branch = news.