Online readers don't merely skim
Posted at 5:48 PM on April 2, 2007 by Bill Wareham
Jon Gordon had a nice segment on the Eyetrack07 study on this morning's Future Tense. The major finding was that a much larger percentage of text was read by online readers than those who viewed the same material in a newspaper. This is curious to those of us trying to adapt to new media for news consumption.