< A virtual seat in the courtroom | Main | Midmorning: FDA commissioner and a surgeon deals with death >
News video, but not TV news
Posted at 1:04 PM on February 19, 2007 by Bill Wareham (2 Comments)
New York Magazine has an interesting article on how newspapers are dealing with their opportunities to offer video online, suggesting that some are beating TV news at the video game. Of course, it's not just newspapers getting into video, we're doing it too here at MPR. (For starters, check out the videos that accompanied Marianne Combs' Life by Design series.)
Suffice it to say, this is an area rich with opportunity and fraught with risk. Video is much more labor and bandwidth intensive, hence more expensive to produce than radio. Yet it is possible to create compelling content, as New York Mag's Kurt Andersen said:
The lessons seem obvious: Don’t do Web video if you don’t have anything interesting to show, and don’t compete with TV unless you can do something they can’t or won’t. In other words, use the medium.
I've been thinking lately about how easy it might be for MPR to set up simple webcams in their studio. I think it could lead to interesting things.
A few years back we did have a camera set up in our Midday studio trained on the host - as I recall, this experiment started in the Bob Potter era and ran into the Gary Eichten era. It was broadcast on one of St. Paul's cable access channels. It was not very interesting viewing. I don't know what kind of audience feedback we got on it.
Posted by Bill Wareham | February 20, 2007 11:35 AM