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A new era for blogs, other user generated content in 2007?

Posted at 11:09 AM on December 31, 2006 by Bill Wareham (3 Comments)

Consider these three items:

  • Gartner Research predicts the number of blogs will level off next year. (Joe Wikert is one of many bloggers to comment on the report.)
  • Steven P. Aggergaard: We can't live by blogs alone. A commentary in the Star Tribune.
  • The Public Insight Journalism commentary I noted a couple of days ago by Jeff Sawyer of Mount Horeb, WI:
    For all the press coverage of You Tube and the other technological wonders created to put the message in the hands of the mortal, the press seems to have missed one point: these newly empowered voices have nothing to say.

    Admittedly, my first reaction is entirely self-absorbed: As someone who started blogging a few months ago, am I killing the phenomenon?! Then, thinking more clearly, I realize that even if I am some sort of accomplice, I ultimately welcome a sorting out of the Internet landscape. The technology does provide wonderfully fertile ground for exchanging ideas - words, music, images - at warp speed, but that can often leave the audience more dizzy than fulfilled.

    Anyways, here's to making it all work better in 2007.


    Comments (3)


    In a tribute to Mark Twain, the news of the death of blogs has been greatly exagerated. I predict that those exact same articles will be written again next year.

    And the year after...

    And the year after...

    And every year they will bemoan how they have nothing to say yet we can't seem to stop reading them...

    I for one look forward to it.

    Posted by rew | January 2, 2007 10:38 AM


    My facetious comment about "killing the phenomenon" aside, I don't predict the death of the blog. Far from it - it's a great medium for conveying ideas and information.

    "Leveling off," as Gartner predicts is far different than disappearing, and whatever backlash I'm sensing (much of it triggered by Time's "You" Person of the Year) is directed at the quality:quantity ratio. If the market demands, and gets, better content from blogs, I'm all for it.

    Posted by Bill Wareham | January 2, 2007 11:14 AM


    I don't think they'll level off too far. The idea is that people are increasingly ditching theirs assumes that people only have one blog, and don't start off a new one.

    Starting in about a year there will be a new influx of bloggers that will continue through the presidential election, and they'll grow and eventually die.

    Especially if the newspapers keep downsizing...

    Posted by rew | January 3, 2007 11:35 AM