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What are you watching when you see "Transformers: Revenge of the Fallen"?

Posted at 11:46 AM on June 24, 2009 by Euan Kerr

According to Ashley Milne-Tyte at Marketplace Morning Report "Transformers: Revenge of the Fallen" is basically an infomercial for GM cars.

A pre-transformed Camaro in Transformers: Revenge of the Fallen" (Images courtesy Paramount Pictures)

She quotes auto industry analyst John Wolconowicz: "You're gonna get a lot of instances where kids who are not old enough to buy a car are gonna ask Dad, 'let's go down to the Chevy dealer and see that new Camaro,'" he says. "And Dad might wind up driving out in a Malibu or a Silverado or something else that's more practical."

GM was meant to be pumping in millions of advertising dollars, but after filing for Chapter 11 protection the ad budget got slashed. The film will get less cross promotion, but it looks like a win-win situation for GM.

The Camaro becomes Bumblebee

You can read the report here

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