Posted at 9:21 PM on March 30, 2008
by Euan Kerr
In a posting today it states: "The latest casualty among dramas themed around the war in Iraq and Afghanistan, Stop-Loss, enlisted a mere estimated $4.5 million at 1,291 sites, even with a youth-oriented promotion as an MTV Films release that prior titles lacked. The picture, concerning soldiers returning home only to become victims of a backdoor military draft, was a tough sell, though the ads tackled the issue head on despite the public's apathy. Like Rendition, The Kingdom and other flops, though, the focus was more on a tertiary issue rather than the war itself, and, though many viewers may agree with the points about an unpopular war, the marketing did not present a positive value, like a strong story or character, to compel them to see the picture in theaters. "
It's just puzzling that given the sentiment about the war and given the way this film was so aggressively marketed, that there is so little interest. What will it take to make an Iraq war film a hit? Possibly the passage of time?