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Viral publicity

Posted at 2:53 PM on June 30, 2006 by Euan Kerr

As much as it irks me, I have to admit a grudging admiration for the stunt being pulled by the folks behind "Clerks II." They are offering to add the names of the first 10,000 people to the film credits, IF they advertise the movie on their MySpace page.

My question is: what will 10,000 names look like on the credits in a movie? Use big enough letters and it could take ages to go through. Or Will they take the same approach as the CityPages a few years back when they published the Unabombers manifesto. The gentleman later revealed as Theodore Kaczynski demanded that newspapers print the long rambling document to prevent further bombings. After some did, the folks at the 'Pages were so disgusted at what they saw as a sell-out they printed it in tiny, tiny letters. So maybe it will take about a second to go through.

And my SECOND question is: why would you WANT your name in the credits of a film? And then what do you do with it? Tell all your friends? So they can go look for your name? Buy the DVD and show it to your grandchildren, doing the stop frame thing to you can pause on your name and boast about your link to the great film maker?

Anyway, when I looked a few minutes ago they were already up to almost 500 people. It's probably be just a matter of time before it hits 10,000.

Fame is a funny thing.

June 2006
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