In the Loop

In The Loop is ending. (There, I said it.)

Posted at 1:27 PM on March 9, 2010 by Jeff Horwich (7 Comments)

Could I ramble unproductively about this? You bet! So here's a handy FAQ to keep things under control:

Q:'re really ending? When?

A: We'll do one more show, probably coming out around March 19.

Q: What??? WHY???

A: There's no simple answer to this, and accounts would surely vary. But basically MPR looked at all of its many priorities going forward, and In The Loop is not one of them. A year ago, as most of you know, we left the radio and reemerged as a podcast/Facebook thing. While we grew steadily in Digi-Land, we did not build the size audience we needed to make an airtight case for our continued existence.

Q: Will you emerge again in some other form?

A: Unlikely this time, though we are thinking about how to continue relating to the strong community around the show, including here on Facebook.

Q: Weren't you just asking people to support you through some kind of membership thing in the latest drive?

A: Yes...that's unfortunate timing. We didn't know.

Q: What's happening to you and Sanden? Did you lose your jobs?

A: No. We're remaining with MPR, working for Public Insight Journalism (the department where our show was based). We'll be working on various projects going forward, most of which are still undetermined right now. We're both on Twitter: @jeffhorwich and @sandentotten.

Q: If I don't have you guys, how else can fill the void?

A: MPRNewsQ is here on Facebook, as are The Current and a page for Public Insight Journalism. Other APM/MPR programs are moving into the social media space all the time. Fans of ITL might like a podcast from our colleagues in California called Dinner Party Download.

Q: I'm completely confused/infuriated/overjoyed by this news. Aside from sharing my feelings with you guys, where can I communicate my thoughts?

A: Here is MPR's contact page. Be aware that comments about In The Loop are generally just sent to me - maybe not what you have in mind. If you would like it to reach someone else, please specify that in your message.

Q: What's up with your cold-hearted "FAQ"? Good God, man, have you no emotions?!?

A: We feel very strongly about the show, of course. I've been doing it for five years, Sanden for four, and we can't help but mourn for it -- and celebrate it. We're very proud of In The Loop. And we'll be on to bigger and better things.

I'll try to address any other questions you post on the page or tack on as a comment here. Thanks, everybody, for the wonderful thoughts that have already appeared on our page.

I'm grateful, more than I could ever say, for each and every listener we've ever had, and to the humbling number of people who have given something of themselves to help In The Loop succeed.

- Jeff

Comments (7)

This is terribly devastating news...
I am truly sorry to hear about this, as In The Loop was one of my highlights every single week.

Being in radio myself I looked to you guys as a source of inspiration and progressive heartfelt dedication not only to your audience but to the field.

Jeff & Sanden: with any luck MPR will realize their mistake in the near future when everything/one is podcast and you were so far ahead of the game. I very much look forward to encountering both of you in other public radio ventures as I seriously enjoyed your commentary, content and journalistic integrity.

The best of luck you guys, you will be missed.


Posted by Bryan | March 9, 2010 2:07 PM

All I can say is that I really hope that a lot of the new and different and exciting and interesting things you guys brought to ITL will be apparent in other PIJ projects. Not just the content, but the way you organized, presented, and shared it. Glad to hear you guys are still employed, too. Whew!

Posted by Erica M | March 9, 2010 3:24 PM

It's a great show, and I was happy to help out with a couple of the podcasts.
In your absence there will be a huge sucking vacuous space where all these great ideas, songs and tidbits will just float away, unshared.
So sad.
Thanks, folks!

Posted by Ruth in Oakland | March 9, 2010 4:01 PM

I am very sorry to hear this news!

You guys have done terrific work here. This is certainly one of MPR's most original programs.

I hope MPR recognizes the value InTheLoop and starts a similar program (featuring Jeff and Sanden) soon!

We'll miss you dearly. Best wishes.

Posted by Eric | March 9, 2010 7:26 PM

The weekly radio show was great. It was missed. Now the internet version will be missed.

You guys are so talented. I hope you'll resurface with another show or format where your irreverence and off-the-wall takes on the world can be appreciated.

Posted by sm | March 10, 2010 10:33 PM

I so will miss the podcasts. I've enjoyed them as a treat while working out at the gym. And, to go back to the broadcast days, I have to tell you that the program you did a few years back on adult bullies was not only excellent, it helped explain some really mean people to me!

Posted by Mark | March 10, 2010 10:57 PM

GAH! I've just discovered In The Loop! So, thanks for all the past shows that I haven't heard yet, and for the great work you've done.

Best of luck to you in the future!

Posted by Laurel | March 23, 2010 6:16 PM

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