In the Loop

First up: Bob Marley Lager and Bob Marley coffee

Posted at 4:12 PM on February 10, 2009 by Jeff Horwich

Sounds like the heirs of reggae star and all-purpose icon Bob Marley are finally taking control of the licensing of his name, image, and catch-phrases.

(Photo by mdemon via Creative Commons)
marleyshirt.jpg
Would seem to be 'bout time. Since he died in 1981, it's been kind of a free-for-all, as Marley came to stand for everything from freedom, to pot, to love, to...pot. According to today's Wall Street Journal (loves me my WSJ) a private company has invested $20 million to go into partnership with the Marley family to form House of Marley LLC.

Of course, it sounds like they intend to crack down on the fact that every Tom, Dick, and Moonbeam can slap Marley's face on a t-shirt or tapestry and make money without any royalties. Dorm rooms will never be the same.

But they've also got their eye on some new projects, namely Marley Lager and a line of organic coffee from the family's Jamaican plantation.

Because it's really about the social legacy.

Unfortunately, they're a few years too late to stop John Mayer from performing No Woman No Cry.

February 2009
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