In the Loop

You wouldn't eat a kitten, right?

Posted at 11:41 AM on January 21, 2009 by Sanden Totten (4 Comments)

Imagine if you will, an ocean full of cuddly little kittens who love to laugh and swim and play. Then along comes some mean men who want to skewer these lovable little scamps and turn them into kitten fillets. Wouldn't you want to protect them? That's what People for the Ethical Treatment of Animals (PETA) is banking on with their latest campaign to re-brand fish as "sea kittens":

"When your name can also be used as a verb that means driving a hook through your head, it's time for a serious image makeover. And who could possibly want to put a hook through a sea kitten?"

I guess PETA is forgetting that people already mangle tons of "cute" animals for food and fun. Like deers, baby cows or piglets. Also, the idea of a kitten and water, really doesn't mix. In fact, all their campaign material focuses on cartooney pictures of fish strapped with obviously fake cat costumes implying that someone glued cat parts to fish. Hmm, ethical-treatment? Some even wear lipstick. Let's hope it wasn't animal tested.

As far as changing the name from fish to sea kitten, I actually think PETA expected that to fail. But when it comes to publicity for a cause by pulling a crazy PR stunt, that's PETA's specialty. Remember the naked fur protests? For them, getting attention is like shooting sea kittens in a barrel! . . . Sorry PETA, was that taking it too far?

Comments (4)

Worked for the "sea cow." I sure don't want to eat one of those (and it's even named "cow," which you might think would have the opposite effect...)

Posted by Jeff Horwich | January 21, 2009 11:53 AM


I predict there's go to be a new craze of eating kitten.

Posted by justacoolcat | January 21, 2009 11:57 AM


"You wouldn't eat a kitten, right?"

Not raw.

Posted by bsimon | January 21, 2009 12:20 PM


I do enjoy Adult Swims petition to rename actual kittens land fish.

Which, they postulate, will makes us hunger for the feline.

Posted by Guthrie | January 27, 2009 4:37 PM


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