In the Loop

Rosetta Stone language learning software: the song

Posted at 10:29 AM on December 4, 2008 by Jeff Horwich (27 Comments)

Our annual company "cabaret" rolled around the other day, and I pulled out one of the few tunes I have written in the last year that have not been for the radio show.

Wound up with a nice recording--we do the talent show at the Fitzgerald Theater--so I thought I'd share (and we were due for another blog post, anyway -- the 2008 Great Etsy Debate has been exhausting :-)

You know that ubiquitous magazine ad for the Rosetta Stone language learning system?


Well, it seemed to me this unlikely love story deserved a chance to play out:

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Comments (27)

as a rosetta stone software developer, this is absolutely great!

just wow.

thanks jeff!

Posted by brooks hollar | December 4, 2008 3:52 PM


Posted by Sacha | December 4, 2008 4:03 PM

I seriously can't stop giggling. Wow. Thank you!

Posted by Alisha | December 4, 2008 4:10 PM

"... and at night they're tryin' to learn Greek!" I love it! Thank you so much! We worked hard to bring you Italian ... and Greek!

Posted by Dale | December 4, 2008 4:25 PM

I always wanted to know the rest of the story....

Posted by ilse | December 4, 2008 6:33 PM

Wow! What a great song! Somehow your song makes me feel even better about my great job!

Posted by Dale | December 4, 2008 9:43 PM

I've worked at Rosetta Stone for over 10 years and listening to that song is absolutely one of the highlights. We have a relaxed atmosphere here and it melts perfectly into our culture. Your song will be enjoyed for many, many years to come. Thank you.

Posted by David Dumler | December 5, 2008 8:02 AM

Great Song. Definitely puts a smile on your face and hope in your heart. And that is what our RS product does. Love it

Posted by Lisa Cubbage | December 5, 2008 9:27 AM

Awesome song. I was vacillating b/w taking Spanish classes and going it alone with Rosetta Stone. I've come to my answer. Thx

Posted by joeolson14 | December 5, 2008 9:51 AM

I've sent this ad out to hundreds of magazines, which can get a little tedious, but this makes it all worth it. You really bring life to the ad in a great way. It's awesome to see the effects of our ads.

Thank you!

Posted by Drew | December 5, 2008 11:51 AM

Nice music, not so good lyrics, but the best product.

Posted by Anonymous | December 5, 2008 1:17 PM

Well, 10 of 11 ain't bad. (Thanks "Anonymous.")

I'm very pleased people dig the song, especially at the company itself!

Posted by Jeff Horwich | December 5, 2008 5:04 PM

Now I too know the end of the farm boy! I am proud to have been a part of the Rosetta Stone team. All of those long hours, dedication, and project management has finally paid off. Way cool! Great and cute song.

Posted by Elisha | December 5, 2008 6:37 PM

The whole department was listening to this song the other day, and we all loved it. Thanks! :)

Posted by Danny | December 5, 2008 6:40 PM

love it, love it, love it :)

Posted by kitkat | December 5, 2008 8:24 PM

I love a happy ending.

Posted by Tomboy | December 7, 2008 5:30 PM

Totally great song. As one of the guys that participated in the development of RS, I am floored that someone would write a song about the farm boy.

We should find the farm boy and play this song in a real ad -- could be pretty cool!

Good job!

Posted by Scott Fanetti | December 7, 2008 6:37 PM

Well, that put a bright spot in my day----- it's nice to see some true humor from an outside view of our ads!! Stuff like that is why I work here.....

Posted by Nicole | December 12, 2008 11:56 AM

Had to say this, great song. It was nice to hear it in person though. We appreciate it for sure, thanks Jeff!

Posted by Matt | December 12, 2008 12:01 PM

Love this Song... one of the sweetest/innocent songs:)).. I have heard ... ever made from any add... and as a Rep for RS we all know its not just a box of software... It has done a lot for me alone, helped me keep a significant knowledge of 5 languages... including my mother tongue...Russian I am proud of our software touching people like this..
PS: very cute, its like the add came alive :))

Posted by Angelica | December 12, 2008 1:27 PM


I heard you perform the song this morning in Harrisonburg. What a treat!

Thanks for capturing artistically and whimsically what we all work so hard to bring to our customers.

Posted by Al Chase | December 12, 2008 3:47 PM


Thanks for putting this together and for singing it at our company meeting earlier today. Great highlight the meeting.

Can't seem to get the tune out of my head! As a member of the Rosetta Stone sales team that spends a majority of time on airplanes, etc. I am not sure I can look at the "Farm Boy" ad again without breaking into song.

Thanks again,


Posted by Bill | December 12, 2008 4:32 PM

I got goose bumps!! I've seen this kid on the magazines for YEARS and really needed someone to give me the rest of the story.

I'm glad it has a happy ending! I'm saving this song!

PS - I am learning Spanish on Rosetta Stone

Posted by Sue | December 13, 2008 6:32 AM

This song just made me smile and love my job all the more. Seeing people's faces when they come back to me and tell me how much they enjoyed working on the language of their dreams, it's all worth it. Thanks, Jeff.

Posted by Jamie | December 14, 2008 6:46 PM

Thanks for hitting our sweet spot and giving us a moment to reflect on the work we do.

Can't wait to see their life eveolve...reminds me of the Taster's Choice commercial!

Posted by Joyce | December 15, 2008 8:43 AM

Woo Hoo! Thanks Jeff for adding the end of the story. You wrote a wonderful song that reminds me of why I love being a part of the Rosetta Stone sale team and how life changing this product can be.

Posted by Karen | December 15, 2008 12:23 PM

haha. Great! If anyone actually wants to buy the software, you can get a great deal at Rosetta Stone Cheap

Posted by Steve | December 18, 2008 1:31 AM

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