In the Loop

Ford speaks from both corners of its grill

Posted at 10:25 AM on July 7, 2008 by Jeff Horwich (4 Comments)

Being a little more of a shut-in with the arrival of my baby, I've been watching a more live (i.e. not recorded) TV. And with that comes (gasp) commercials, which normally I rarely see any more.

"Big Dog" unveils the 2009 F-150 at a recent auto show (via YouTube)
And I'm quickly getting sick to death of Toby Keith.

As if the actual political ads on all the time aren't enough, we've got Toby donning a hard-hat and walking through the Ford F-150 plant patting workers on the backs and shouting things like, "This is the truck that helped build this country!"

Then we learn we get employee pricing on F-150s, because with gas prices like they are, apparently Ford can hardly give the things away.

While Ford is busy unabashedly using Toby Keith to sell gas-guzzlers to the workin' man, they're also busy hyping "green" design in their vehicles, talking up their plans for hydrogen, and research into "plug-in" hybrid vehicles that one day they may actually sell.

Still, these links are all just press releases -- it's clear from the ubiquitous Toby Keith ads that Ford is clinging to the one story it can tell that'll (maybe) make it any money right now: Muscle, patriotism, and obliviousness to the changing world around us.

UPDATE: A commenter asked us to post a copy of the commercial. Luckily, someone already obliged on YouTube (though it's all squished -- not my fault).

CORRECTION: After viewing the video again, Toby Keith is not wearing a hard hat. We deeply regret the error.

Comments (4)

Sick of Toby Keith?!?! Gasp!!!!

Where do you live?! I never get to see any Toby Ford commercials! Ain't that the way...them that got don't want...

Oh! and it's his birthday today! ;)

Posted by Bri | July 8, 2008 6:54 AM

Could you record some of those commercials for me and post them on Youtube so I can have the pleasure of seeing them, seeing as they don't play them here in the People's Republic of Northern California??? Thanks!!!!

Posted by elsietee | July 8, 2008 12:18 PM

I would love to see any Toby Keth Ford commerical in CA. They must see them in China since sales of Ford trucks are up 30% this year in that country!

Posted by Lynda | July 8, 2008 3:38 PM

I like toby keith commericals , I love toby keith big hearts love fords songs , please keep on tv or utube so see them .

Posted by carol G | July 9, 2008 3:18 PM

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