In the Loop

Jingle me this, Jingle me that.

Posted at 2:24 PM on May 27, 2008 by Jeff Horwich (1 Comments)

I guess, in our modern world, for every person there comes at least one time in our lives when a reality show comes knocking.

The other day I got an out-of-the-blue solicitation by email asking me to audition for a new reality show from Mark Burnett ("Survivor" creator guy) that CBS plans to air this summer:

It is currently entitled "Jingles," and we are out to find the greatest undiscovered marketing genius. We are looking for teams of two to three people to write and perform product jingles. A team could be anything from singer-songwriters to a brother/sister team to a singing comedy duo or a barbershop quartet. We are looking for fun, high-energy performances mixed with a competitive spirit.

Definitely odd. But will this be interesting to watch? I guess you've got figure Mark Burnett knows what he's doing. There must be something more to it than just jingle writing. Do the teams all live together in a one-bedroom apartment? Do they need to compose in a pit filled with snakes? Do some of the jingles need to be performed under water? What in the world is going to make this more compelling than it sounds?

My first child is due any day, so I couldn't exactly be jaunting off to Chicago to audition. But I passed it on to my buddies The Smarts, who should be naturals at this kind of thing. Sure enough, they're already off to the call-backs in early June. God Speed, Smarts.

There are lots of audition tapes out there online. But here's one that seem particularly awkward:

So, are y'all psyched for "Jingles?"

Comments (1)

May be akward but I can't get the Cinnamon-X Jingle out of my head. Damn them!!!

Posted by Brad | May 27, 2008 9:30 PM

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