In the Loop

In the Loop: November 27, 2007 Archive

Does a flip-flop by any other name smell as sweet?

Posted at 1:46 PM on November 27, 2007 by Larissa Anderson (5 Comments)

As the 2008 presidential candidates cross the country defending their votes and trying to sell their vision of the future to the electorate, Shankar Vedantam considers what he calls "The Inconsistent Waffle Factor" in the Washington Post.

He writes about recent research that suggests "there may be basic differences in how Republican and Democratic voters perceive waffling, and that voters may view inconsistency differently among Republican and Democratic politicians."

He cites researchers Cynthia Nordstrom and Susan Thomas, authors of an article for The North American Journal of Psychology called "To change or not to change: Examining the perception of political waffling."

Nordstrom and Thomas found in their research that while voters didn't like waffling from any candidate, "the Democratic candidate was perceived to be more of a waffler and was less likely to be voted for than the Republican candidate."

Even if the flip-flop label may not stick as much to Republicans, calling one a flip-flop can still make some bucks.

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