In the Loop

In the Loop: September 28, 2007 Archive

DNA - The Ultimate Marketing Tool

Posted at 10:21 AM on September 28, 2007 by Sanden Totten (4 Comments)

For decades now, advertisers have been laboring in secret underground labs to find ways to read our deepest darkest secrets and use them to sell us crap . . .

Okay, that's not true (as far as I know). But they may be making plans to use our DNA to sell us crap.

Wired's science blog has a post about Microsoft and Google both investing in a start up called 23andMe, Inc. The basic premise is that one day in the not too distant future, companies like this one will offer to read and make sense of our genetic code. Then they'd give us a report with our traits, ancestry and endless advertisements geared specifically to people with our genetic predispositions.

I imagine one day our in-boxes will be flooded with spam that looks like this:

You've got a receding hair gene. Better buy Revivogen now!

Big thighs are in your genes . . . but no one will notice when you wear our jeans!

Hey you with the hemophilia . . . don't take that Aspirin! Try Tylenol instead.

It seems plumbing our personal lives for marketing information is en-vouge right now. One company plans to offer free phone service! The only problem is, to get it, you have to let a computer listen in on your conversations and send you ads related to what you're talking about.

I guess in the future, our privacy will be a commodity we can all cash in on . . . but is that a good thing?

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The deeper side of garage sales

Posted at 6:03 PM on September 28, 2007 by Sanden Totten

Starting next week our little LoopCast will evolve.

Next week we say goodbye to the free-form format of the LoopCast and we say hello to all-new hour-long radio shows!

It's been a good run. So to bid a fond farewell to the old LoopCast and to get ready for the new one, we put together some stories loosely based around the theme of "new homes and new beginnings."

Stream or download the episode here.

In it we've got an essay from Roseanne Pereira about moving out on your own . . . only to move back in with your mom a little while later. And a piece from our new production intern Bradley Campbell. Bradley went out to gather some sound in St. Paul and what he found was a lady having a garage sale. She talks about auctions, candy dishes and her hopes and dreams. It's touching stuff.

So check out the LoopCast and stay tuned for our fall season of all new In The Loop episodes. Oh, did I mention that tickets are already available? Well they are . . . and as always, they are free. Sign up for seats here.

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