In the Loop

Has your energy drink been to space?!

Posted at 2:30 PM on August 21, 2007 by Sanden Totten (4 Comments)

Space: the final frontier. The great unknown. Now in handy beverage form.

I can't decide if this is genius or ridiculous. A company called Microgravity Enterprises is marketing a line of drinks that are just like normal drinks . . . but they've been shot up into space and brought back for your drinking pleasure.

They have an energy drink called Antimatter ("Every time you take a drink of Antimatter™ you are consuming ingredients that have physically been to space and back — No Bull !") and Space2o (bottled water . . . that flew to space).

Um, I think I've just decided . . .

But then again, it may help me reach my dream of one day packing my lunch exclusively with astronaut food. That "Chicken and Rice" space meal sounds awesome . . . but what about a tofu option?

Comments (4)

Come on Sanden, try and think a little deeper. Did you bother to read what they are doing with this company? NASA has just announced they aren't in the education business so MEI is flying K-12 and university student payloads to space for free - guess how they pay for it?

I bet even you understand a little bit of how a free market works! So, they have a gimmick. Big deal. Does it bother you that Red Bull gives you wings or you can "party like a rock star?" At least their gimmick is real. It really has been to space.

Give them some credit, this is a very creative idea.

Posted by Jonni Oppenheimer | August 26, 2007 9:14 PM

Yeah, Sanden. I mean, these drinks have been to SPACE, man! (Or at least their electrolytes have been to space...which is just about as cool, if not even cooler.)

This company operates by the principles of the free market, dude. Which explains why they charity work... OK, let me figure this out.......

Take it from Jonni. After all, his father led the Manhattan Project.

Posted by Jeff Horwich | August 27, 2007 10:52 AM

Hi Jonni,

I was wondering when someone defending the drinks would find our blog. I've seen your work on other blogs and was beginning to feel left out.

Anyway, thanks for the comment. I agree it's a "creative" idea . . . and if people are willing to pay for minerals that have been to space and back, more power (or space-flown Powerade) to them. But I'm still entitled to think the idea is ridiculous.

And I had read about the school and university experiments that go up in each rocket. I think that's great! I commend Microgravity Enterprises for doing that. But the more comments I see from folks promoting these drinks by insulting anyone who critiques the idea, the less I like Microgravity Enterprises.

Posted by Sanden Totten | August 27, 2007 12:45 PM

Sanden - quit being a bully. I personally don't like the idea of commercialization of space so I'm not a big fan of microgravity enterprises. But I give Jonni credit for defending her beliefs (even though she's wrong). Ditto on the support for microgravity sponsoring education stuff - that is very much needed.

Posted by Sam Rolly | October 1, 2007 8:22 AM

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