In the Loop

"Public Radio Laboratories:" Working to adapt public radio to the audience of tomorrow

Posted at 5:25 PM on July 27, 2007 by Jeff Horwich (3 Comments)

Siegel: In training? (Orig. image via
In our latest LoopCast, take a behind-the-scenes tour of Public Radio Laboratories, or "PRL." They're the engine working behind the scenes in the public radio industry to make shows hipper, hosts groovier, and producers smarter about what young people actually want to hear. (NPR's Robert Siegel involuntarily guest-stars in this episode.)

Stream the episode or, for the best quality, play or download the MP3 (128K Stereo).
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(Disclaimer that should be unnecessary, but is added just in case: All opinions expressed and materials used are applied in the service of satire.)

Comments (3)

I think you should release a program so anyone can insert their favorite Robert Siegel quotes. Maybe a system for making phone calls as Robert Siegel. The possibilities are truly endless.

Posted by Pete | July 30, 2007 11:43 AM

That's a sweet idea, Pete -- some sort of "Siegel-o-matic" Phrase Generator for the web site. Of course, we'll need a small army of interns to comb the NPR RealAudio archives looking for choice phrases...

Posted by Jeff Horwich | July 30, 2007 5:57 PM

You don't need to hire consultants to know the hippest voice on public radio is Carl Kasell.

Posted by Matt S | August 8, 2007 11:23 AM

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