In the Loop

Are there bloggers in The Matrix?

Posted at 12:21 PM on April 24, 2007 by Sanden Totten (4 Comments)

So here I am, drinking my coffee, not quite awake yet, when suddenly I come across this sentence in an article:

"[It's] challenging for marketers to go beyond throwing experimental media dollars into Web 2.0 and 3.0 environments to allocating more substantial budgets."

I do a double take. Web 3.0?! . . . Already!!? Yep.

Well, it's on it's way at least. The patience bloggers seem to have with new buzzwords makes my teenage brother look like a Buddhist monk. So web 2.0 is on the out and 3.0 is on the rise, just like that.

A lot of folks seem to think that Web 3.0 will be what's called Semantic Web. It will come about when the web becomes a giant database that is searchable by ideas rather than keywords, and man or machine can link and connect the information. Here's the guy behind this theory, Tim Breners-Lee on the subject:

"I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers . . . The day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize."

So basically, Web 3.0 is the prequel to the Matrix. I for one am all ready for the machine wars. As long as when the machines take over, they stop this terrible barrage of internet buzzwords. It'll be human enslavement 1.0 and it will stay that way.


Comments (4)

The machine wars will never come. Why? Because they will be stopped by new buzzwords like; hyperreal, transhumanism, entheogen and Matrixism.

Posted by ProfessorBuzz | April 24, 2007 6:36 PM


battle of the buzzwords! hehehe

Posted by dg | April 24, 2007 9:29 PM


Transhumanism! It sounds like a politically correct catch phrase. I imagine we will lose the war like this:

Neo: "Man, these machines are totally taking over my life. Someone should stop them!"

Smith: "What? Do you have a problem with transhumanism?"

Neo: "Huh? Transhumanism? . . . No, I just mean, these robots, they control everything!"

Smith: "Wow. Somebody's a little human-centric. Geeze. Get off your high horse and stop being so humanist. We don't have to control everything."

Neo: "No. I mean, I don't think we have to either . . . I mean, I just don't like these robots."

Smith: "Ah-ha! So you admit it. You hate robots! You need to learn to embrace transhumanism. Your views on robots are so Web 2.0 . . . they are totally outdated. Get with the times. People like you make sad for humans."

Neo: "No. I'm not saying . . . I don't hate robots. I love everyone. I just . . . I'm sorry man. I need to learn to be more open to robots."

Smith: "Seriously man. Robots are people too."

Neo: "Yeah. I guess you're right . . . Wait a minute!"

Posted by Sanden Totten | April 25, 2007 11:21 AM


Actually, I think it's pretty hard to name things that are happening right now. For most of history, eras get named afterwards.

Maybe it's a sign that we're catching up to the present?

Posted by Eric | April 25, 2007 11:22 PM


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