In the Loop

In the Loop: January 30, 2007 Archive

It ain't easy being green.

Posted at 11:08 AM on January 30, 2007 by Jeff Horwich (10 Comments)

We're still tweaking the language (sorry, Kermit) but things are looking green for the next show:

littlemeadowloop.jpgIn the midst of global warming fever, it looks like In the Loop will take up the battle inside our brains over saving the environment. We all know what to do, right? We'll look at why so many of us still don't do it.

For example:
* What are the things we do (recycling, choosing paper over plastic, etc.) that make us feel good -- but may be just an excuse to let us off the hook?
* Are we actually worse environmental stewards since we started getting the environmental message?
* Where did the marketing of "green" go wrong? How do we fix it?

Getting everyone on board is just not as simple as the Captain Planets of the world would like to hope. What do you think about any and all of the above? Got any awesome ideas for people we should talk to about this?

(BTW, if you know you want to come to the next show, reservations are now open.)

(Meadow photo by Doug Southerland, some rights reserved.)

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