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More than TV revenue?
Posted at 1:04 PM on June 30, 2006
by Ben Tesch
Joy in Mudville.com: How the Web can help even the poorest team win a pennant
The article lays out a nice pipe dream that eventually what MLB is selling will be consumed differently, and that it might go on to strengthen the offerings of all involved.
Most fans don’t realize that team inequality is essentially a consequence of technology. The rise of cable TV allowed the Yankees and Red Sox to reap huge amounts of revenue from local broadcasting rights and eventually to go into the TV business themselves, creating their own networks to generate even more cash. Cable networks and traditional media companies even bought their own teams to televise on their airwaves. Thanks to its acquisition of media mogul Ted Turner’s empire in 1996, Time Warner owns the Atlanta Braves. Baseball is ruled by a TV-powered oligarchy.
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