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The Next Standard: The capital campaign for Minnesota Public Radio

Seeding the way to greater public service programming

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.

- Margaret Mead

The Next Standard has raised $7.5 million in seed money for four initiatives that will pave the way to greater public service programming.

Putting Public Insight Journalism into practice
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Public Insight Journalism ($2.25 million)
We are pursuing a new and unique industry model that will allow us to develop daily news and program content that is more in-depth, accurate, and relevant by tapping into the knowledge and wisdom held by our audience.

Investing in Arts & Culture
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Investing in Music, Arts and Culture ($1.5 million)
Our goal is to be the critical link between the public, artists and arts organizations, strengthening both our audience's knowledge of and participation in the arts, ultimately creating a more vibrant culture for the Twin Cities community and all citizens of our state.

Archive Digitization and Online Access ($1.25 million)
We plan to undertake the first comprehensive digital audio archive project in public radio history. It will permanently catalog and protect 30,000 hours of significant—and fragile—sound recordings. The result will be to preserve and make available a vast audio resource for scholars, journalists and educators.

Major Program Series in The UBS Forum ($1.5 million)
The UBS Forum, located on the fifth floor of MPR's downtown Saint Paul headquarters, will be the premier convening and public broadcasting facility in the country with the ability to engage thousands of people through the radio and on the Internet, reach hundreds of thousands of listeners regionally, and amplify those discussions by connecting with millions of public radio listeners across the United States and around the world.
A message from the President

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New facilities

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Public service initiatives

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Contributor profiles

Document Revolutionizing how we source our stories: Public Insight Journalism
A talk with Michael Skoler and Bill Buzenberg about news and audience interaction.

Document Helping Minnesota become an even more creative economy
Minnesota Public Radio's place in the cultural life of the region.

Document Getting updated, wired and unwired to enhance public service
An overview of how new technology assists in our public service functions.

Your support is vital to our ability to make this critical leap forward.

For more information, contact Kris Broughton at 651-290-1411 or online. A development staff directory is also available.

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