The Decision Tree In an age when an overwhelming amount of medical information is at our fingertips, how do we make smart, informed health care decisions? A new book aims to help readers take control of their own medical destinies with an innovative system called "The Decision Tree."9:06 a.m.
Thomas Goetz: Executive editor of "Wired" Magazine and author of "The Decision Tree."
The future of advertising Advertising surrounds us, in subtle and not-so-subtle ways. Advertising executive Pat Fallon and media analyst Jack Myers talk about the different companies vying for our attention and our loyalty.10:06 a.m.
Pat Fallon: Co-founder and chairman emeritus of Fallon Worldwide.
Jack Myers: Media economist and founder of M.E.D.I.Advisory Group.