Michael Barnett: Professor of international affairs and political science at the George Washington University's Elliott School of International Affairs. Author of "Dialogues in Arab Politics" and forthcoming book, "The Empire of Humanity: A History of Humanitarianism."
Bright Ideas with General Mills marketing chief From selling Cheerios to fighting poverty, Mark Addicks says marketing can make a better world. Addicks spends a billion dollars a year on advertising as the Chief Marketing Officer for General Mills, but is crazy about the new influence of social media. He sat down with Bright Ideas guest host Jeremy Hobson for a conversation in the UBS forum.12:00 p.m.