Marketing When Consumers Aren't Buying

from National Public Radio

With the economy deteriorating and consumers hunkering down, companies face the task of peddling products to people who don't want to spend money. Timothy Calkins, a marketing professor at Northwestern University's Kellogg School of Management, talks with Renee Montagne about how companies market during recessions.

Broadcast Dates

• Morning Edition, January 29, 2009