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Infomercials Thrive Amid Downturn

from National Public Radio
January 7, 2009

A downturn in the economy has provided a boom for infomercials. A.J. Khubani, president and CEO of the direct response company TeleBrands, says his company has seen that business booms in bad economic times. He attributes the success to lower TV ad rates.

Broadcast Dates

  • All Things Considered, January 7, 2009
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