Obama Ads Embedded In Video Games

from National Public Radio

Barack Obama has become the first presidential candidate to embed a political ad in a video game. New technology via the Internet allows ads to pop up on billboards and other signage within games to get the player's attention. The Obama campaign is running ads in 18 video games, targeting 10 states that allow early voting.

The game company says the ads target men between the ages of 18 and 34. It's unclear how much the ads cost the Obama campaign.

Broadcast Dates

• Morning Edition, October 15, 2008