Ford Kicks Off Production Of New F-150

by Frank Morris, NPR

For decades, Ford's F-series pickup truck was the best selling vehicle in the country. But this year, high fuel costs and battered economy have caused pickup sales to plummet. Now, Ford has a new more fuel efficient version of its popular truck.

Frank Morris reports for member station KCUR.

Broadcast Dates

• Morning Edition, October 3, 2008