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Condom A Capella Ringtone Fights HIV In India

from National Public Radio
August 21, 2008

The BBC World Service Trust has begun an unusual, new campaign to help prevent the transmission of HIV in India. It's a ringtone — for your cell phone. It features the word "condom" repeated over and over in a catchy, a capella arrangement.

Broadcast Dates

  • All Things Considered, August 21, 2008
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