Food Scares Pack Financial Punch

by Ben Adler, NPR

When the Food and Drug Administration issues an advisory about contaminated food, consumers listen — like with the three-month salmonella scare that was first blamed on tomatoes, then jalapenos. When the problem is solved or the culprit turns out to be something else, it can take months or even years for consumers to trust that food again.

Ben Adler reports from member station KXJZ.

Broadcast Dates

• Morning Edition, July 30, 2008