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High Point University Boosts Its 'Wow' Factor

from National Public Radio
July 2, 2008

The president of High Point University in North Carolina hired a director of "wow" to help make students happy. The campus now features ice cream trucks, valet parking, a concierge desk, a hot tub and free snacks. Classical music wafts through the grounds.

Broadcast Dates

  • Morning Edition, July 2, 2008
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