Kraft Launches Oreo Ad Blitz in Land of Biscuits

from National Public Radio

Kraft, the maker of Oreos, is unveiling a big advertising campaign in Britain. Stuart Payne runs the Web site Nice Cup of Tea and a Sit Down, where he reviews cookies (or "biscuits" in the Queen's English). He tells Michele Norris the Oreo may have a hard time in Britain.

Broadcast Dates

• All Things Considered, May 15, 2008