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Networks Trying to Lure Advertisers

by Kim Masters, NPR
May 14, 2008

The TV networks are rolling out their new schedules and trying to sell big chunks of airtime to advertisers. In the past, the process has been full of lavish parties and presentations. This year is a little different because the writers' strike delayed the production of pilots — and the whole TV business model is changing.

Broadcast Dates

  • All Things Considered, May 14, 2008
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