Remaking 'Plop, Plop, Fizz, Fizz'

from National Public Radio

Ad Age ranked "Plop, Plop, Fizz, Fizz, Oh What a Relief It Is" as one of the top ad campaigns of all time. As part of Alka-Seltzer's 75th anniversary, the company is holding a contest to see who can redo its famous jingle in a new way. Singer Cindy Lauper will help decide the winner.

Broadcast Dates

• Morning Edition, December 6, 2006