Marketing Campaign Targets Noses at Bus Stops
by Nancy Mullane, NPRDecember 4, 2006
The California Milk Processor Board approves a first-ever "olfactory-based" marketing plan. After today, five bus shelters in San Francisco will gain aromatic strips smelling of just-baked cookies. Marketers hope the strips, attached to the interior walls of bus shelters, will lead passengers to drink a glass of milk.
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