Word-of-Mouth Marketing Creates a Buzz

by Wendy Kaufman, NPR

Word-of-mouth marketing has become a new trend in efforts to reach young consumers. Thousands of unpaid volunteers create a "buzz" about certain products, which they get for free. Corporations trying to use word-of-mouth marketing pay six figures to companies that provide these "buzz agents."

Broadcast Dates

• Morning Edition, April 18, 2006